Another Great Workshop from Akimbo!
Marketing Campaign Planning for Cultural Organizations
Workshop Leader: Heather Kelly
Saturday, November 16
10am - 1:30pm
Workshop LImit: 10 people
Please bring your own wireless enabled laptop computer if you wish to use one.
Registration Deadline: November 8
To register please email: email@example.com
Location: Akimbo Headquarters, Gladstone Hotel, 1214 Queen Street West, Suite 208, Toronto.
This workshop will take you through the process of creating a marketing plan for an arts or culture organization. It will be a hands-on interactive workshop with each registrant participating in the discussion and drafting of their own marketing campaign. Each campaign created in this workshop will be unique; yours will be based on your organization's needs, goals, targets, marketing tools and tactics, budget, and timing. You will come away with a draft of a complete, implementable, marketing campaign plan.
In this workshop, you will:
1) Receive an introduction to marketing campaign planning for arts organizations
2) Identify your organization's communications goals
3) Articulate your organization's target markets
4) Determine the benefits of your organization that are your core differentiators
5) Establish the key messages you need to convey
6) Devise campaign tactics and tools
7) Understand budgeting
8) Plan your critical path timeline
Heather Kelly is that rare marketing visionary — she’s both an enthusiastic optimist and a grounded pragmatist. She’s also an award-winning marketing professional with a passion for the arts and a twenty-year history of creating success for some of Canada’s most significant cultural organizations. Heather designs high-impact marketing campaigns that directly connect people with culture.
Heather recently launched two premiere international arts destinations, drawing praise from the public, artists, media and international industry members. The Ryerson Image Centre at Ryerson University and Koerner Hall at The Royal Conservatory of Music are widely considered triumphs in their respective fields.
Both projects built on previous success stories: the launch of the National Film Board’s Mediatheque, the unique cultural-retail hybrid, Musideum, and the re-imagined Ontario Crafts Council’s Guild Shop. The focus and dedication that have enabled Heather to realize projects of this scope are the same qualities that have compelled many other organizations to seek out Heather’s skillful guidance.
As a marketing strategist, Heather brings creativity, knowledge, experience and passion to the table. She develops multi-faceted strategies and comprehensive campaign plans tailored to respond to the individual needs of each organization. Clients who have benefited from Heather’s dedicated approach include the Aga Khan Museum, Images Festival, Grant MacEwan University, the Canadian Aboriginal Festival and Music Awards, the Goethe-Institut Toronto, the Small World Music Festival, South Asian Heritage Month and many others.
How to register: To register please email: firstname.lastname@example.org
Fees must be paid in full at time of registration. Payment of fees is the only way to reserve a spot. Payment may be made through PayPal with your bank account, credit card, or PayPal balance. Please note that class size is limited, so register early. In the case of insufficient enrollment, Akimbo reserves the right to cancel a workshop five days prior to the start date. If you must withdraw from a course or workshop, Akimbo must be notified three business days before the workshop begins in order to receive a refund, less a cancellation fee of $20. Akimbo is not able to provide make-up workshops or substitutions.